Various perspectives can be applied in studying the use of metaphors in the process of business communication. In French scientific literature, three main aspects of the problem can be observed. The use of metaphors in changing organizations, the use of metaphor in competitive strategy and the purpose of metaphors from a linguistic perspective are the [...]
metaphor
The process of business communication can be looked upon from various perspectives in terms of using metaphors. Three major aspects of the problem can be observed in French scientific literature. The following areas can be outlined according to the English to French Translator cooperative: the purpose of metaphors from a linguistic perspective, the use of [...]